THE BREIF
This is a campaign I worked on for Interbrand’s Breakthrough Brands 2023 report. BTB’s is an annual list highlighting 30 emerging companies that are actively disrupting cultural norms and legacy categories.
THE IDEA
A SENSE OF JUXTAPOSITION
The idea explored how modern technology expands human senses. I paired vintage devices with hand-drawn illustrations of the senses they evolved to enhance. For example, a vintage phone with eyes reflects how phones began as audio tools, but are now used primarily to see, watch, and visualize.
These technological advancements were often seen as “breakthroughs” - thus connecting the idea to the reason for the report.
THE DELIVERABLES
- Full visual identity
- Report design and creation
- Video for Time Square to celebrate the launch
- Illustrations
- Logo
- Motion