THE BREIF
A merger between two major logistic companies needed a new compelling and bold brand strategy and identity to support its launch.
The newly formed joint venture, “Fairwater”, will provide an exciting growth strategy with solutions for customers and partners that deliver clear benefits for today and a promise to advance tomorrow.
THE DELIVERABLES
A full rebrand that pulls from the strengths of Seabulk and Crowley to demonstrate its credibility, while also using this launch as an opportunity to introduce new ideas and modernity into the industry.
THE IDEA
CONNECTING PEOPLE TO THE ENERGY THAT MOVES US FORWARD
A full rebrand that pulls from the strengths of Seabulk and Crowley to demonstrate its credibility, while also using this launch as an opportunity to introduce new ideas and modernity into the industry.