BRADLEY METOYERZENNI PARENT BRAND

THE BREIF

Zenni needed to refresh its brand around its mission of “to help the world see better and live better” bringing its strategy, visuals, and voice together into one cohesive story.

THE DELIVERABLES

We developed a full brand refresh with an updated logo, graphic system, photography style, illustration style, and visual look and feel that can expand to multiple sub brands and categories. 



THE IDEA:

EYEWEAR FOR EVERYONE

Zenni offers a wide range of glasses and lenses for every occasion, style, and need. Making high-quality eyewear affordable and accessible to everyone. Whether you’re a gamer, athlete, reader, fashion lover, artist, parent, or simply yourself, Zenni has a pair of glasses as unique as you are.

We focused on accessibility and making the logo, color palette, and typography more legible, while also highlighting the individuality of our costumers.

HOME
ABOUTTHANKS FOR STOPPING BY! CONTACT:
BRADLEYMETOYER@GMAIL.COM