Content — Bradley Metoyer

THE IDEA:

CANDID CHASE

The concept offered a behind-the-scenes look at the collection selection process, capturing Chase’s hands-on role in shaping the eyewear itself. The direction focused on a raw, authentic, pen-to-paper approach that highlighted his creative input and personal connection to the collection.

Visually, the story positioned Chase at a new stage in his career and style evolution: not only as a leading actor, but as an emerging style icon. The campaign balanced timeless design with an intimate creative process, giving the collection a more personal and elevated narrative.

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