THE BRIEF
A 200-year-old company Northwestern Mutual, appears today as an expected insurance company. The strengths of long-lasting client relationships in insurance and investments needed to be brought out.
THE DELIVERABLES
We need to communicate to the national market the long history NWM has of crafting futures, inspiring dreams, and laying the foundation of lasting memories for their clients and the people they care for.
THE OUTCOME
Creation of a refreshed visual identity, custom typefaces, illustration, and development and launch of social media advertising all built to express the new campaign line “A Better Way to Money”
+ 77% increase in website traffic
+ 42% leads generated
+ 100K video views
+ 1.7M impressions for new podcast