THE BREIF
With 12 million registered users, they are generating 40% more sports content consumption and 60% more users watching live games with their platform. In a time of hyper-growth, FanDuel partnered with Interbrand to rebrand with the purpose of developing stronger brand recognition and a unique voice among industry competitors, as well as launch their new venture in Casinos.
THE DELIVERABLES
A full rebrand of the core Fanduel brand and a separate but connected brand identity for their new casino venture.