THE BREIF
Zenni asked us to develop a compelling campaign concept that would bring the Chase Stokes partnership and new eyewear collection to life. The campaign needed to feel special and elevated while still staying connected to the Zenni parent brand, using the existing brand color palette as the foundation rather than creating a separate sub-brand.
THE DELIVERABLES
The project included developing the overall campaign concept and visual system, including moodboards, color palette, photography direction, typography, and graphic treatments. Additional deliverables included campaign video storyboards and scripts for :30 and :15 spots, social video ideas, homepage banner concepts, and organic social assets for both standalone posts and carousel formats.